VEO OPTICS PETALUMA

Petaluma, we’re hereeee! We are very proud and pleased to announce that we have expanded to our dear town of Petaluma! Petaluma has always held a special place in our hearts as it is where we’ve raised our family. Located inside The Treasury building at 101 Petaluma Blvd. North, a historic building in the heart of Downtown Petaluma, we’re excited to bring our expertise, knowledge and service to the North Bay. The building is special and longstanding to the city of Petaluma and we intend to honor it and fill it with the same Veo warmth.

“In 1928, Mercantile Trust merged with the American Bank, becoming the American Trust Company. The new company tore down the Whitney Building and erected a Neo-Classical Revival building with a terra cotta finish in its place. Designed by San Francisco architects Hyman and Appleton, it expressed the temple-like style popular with bank architecture at the times…” After owners like Wells Fargo & Vintage Bank Antiques for the past 25 years, we are happy to call it our new home.

We invite you to stop in, say hello to the Veo Fam and experience the magic in this space!

Operating Hours: Mon- Thurs 10am - 7pm, Fri & Sat 10am-8pm, Sun 10am - 5pm

Veo Optics presents Kenzo Takada x Masunaga

For over 10 years we’ve carried Masunaga. A reputable brand that has been around since 1905. From making eyewear for the Emperor to winning Silmo Awards, Masunaga has showcased years of craftsmanship and quality. Bringing on Kenzo Takada and his team, Masunaga releases K-3, a titanium and Japanese acetate line composed of intricate detail and unique and wearable color combinations. Each frame is a work of art incorporating filagree, color pops, and titanium nose pads. The line exudes quiet luxury revealing its uniqueness only upon up close inspection and focusing on comfort and function. It has easily become one of our favorite lines to carry. With the passing of Kenzo Takada in 2020, his legacy and designs live through his team who thoughtfully designs and carries out his vision to this day in a limited and exclusive line.

Check out the full collection HERE! And stop by our Silver Lake in Los Angeles or our Mission location in San Francisco to experience the beauty of K-3.

VEO OPTICS LOS ANGELES!

Well well well, Los Angeles. WE’RE HERE!

After serving the wonderful Bay Area for 15 years, we’re expanding down to SIlver Lake, Los Angeles!

We understand there is an eyewear culture in Los Angeles that is unparalleled. So many options and so many people with their own cool and unique style. We believe that the LA area needs knowledgeable opticians who can style whilst fitting people properly for the most optimal vision. How many times have you purchased new eyewear and your vision isn’t as it should be? The fit of the frame is all wrong? The look wasn’t what you were wanting to achieve?

At Veo Optics we like to educate others on the way a frame should feel and look on your face while adding your own flare. Our seasoned opticians are here to serve, analyzing your individual unique facial features and pairing it with the perfect frame to accentuate and enhance your look.

The styling is just part of it. Anyone can style, but it takes a true optician to anticipate the needs of your prescription within the frame and if it is right for both you and your eyes!

And so we send our veteran optician and leader with over 17 years experience in the industry down to LA to make sure Socal gets the eyewear experience it deserves. Visit Rana & Phoenix in Silver Lake at 3212 W. Sunset Boulevard, LA CA 90026. Ask her for a styling and prepared to embark on a marvelous eyewear journey. You’ll see why people travel to see her.